They're Rich, You’re Dead 2 CD - ROM

Suitable for secondary school age children to adult. Should be seen by adults before showing to young people. This multimedia unit was developed in 2002 by the University of Miami Medical School Tobacco Awareness Program for Community Youth. The video has interviews with patients suffering from tobacco-related diseases and discusses the causes of these diseases as well as the highly addictive nature of nicotine. It graphically shows teenagers the damage that tobacco causes to the human body. It educates them on how to resist peer pressure, explaining exactly how the tobacco industry tries to manipulate them through their ads and promotions. The interviews and statistics are taken from the US but are still relevant to the UK. The video, which is not a polished production, is graphic and sometimes shocking. The two CD ROMs include interactive audio-visual exercises on advertising and counter-advertising, critical thinking and decision making applied to tobacco use, a true/false test on teen smoking (CD ROM-1) and how to say ‘No’ and anti-smoking Rap songs (CD-ROM-2).