Public Health Advocacy and Tobacco Control

Written by a leading advocate for tobacco control, this witty and personal book, sets out a program for making smoking history. He eviscerates ineffective approaches and condemns overly enthusiastic policies which ignore important ethical principles. He provides a cookbook of strategy and tactics for denormalising smoking and the industry which promotes it.
Setion 1. Covers the place of advocacy in tobacco control, ethical issues, smoking cessation and prevention, harm reduction, product regulation and denormalisation.
Section 2. An invaluable A-Z of 60+ tobacco control advocacy strategies from Accuracy to Whistleblowers. A must for all tobacco control advocates.