Cinema and Cigarettes

The tobacco industry promotes smoking by associating its products with culture, arts and sport. With more controls on advertising cigarettes, tobacco companies are funding product placement in films. This fact file details the evidence and gives examples of how tobacco brands get exposure in films both by displaying the cigarette names and by 'cultivating' characters in the film as smokers. For example - Lois Lane, Superman's girlfriend was a non-smoker in the comic, but smoked Marlboro in the film.