The SmokeScreen

Developed by Commonunity Arts, The SmokeScreen offers a new and unique approach to help reduce the number of young people taking up cigarette smoking. The SmokeScreen’s core communication is “don’t become a ‘replacement’ smoker”. In the first 6 months from launch over 7,400 young people signed up and supported this message. This tobacco education resource focuses on the sophisticated networks that allow easy access to tobacco in order to recruit new young “replacement smokers”. For use in small groups, classrooms, large assemblies and brief interventions. “The young people were so up for it and the ‘replacement’ smoker campaign angle was seen as really interesting, refreshing and powerful.” Teacher at Beaumont Leys School.