Articles

By Vishnee Sauntoo, Marketing Director, No Smoking Day

After 29 years of No Smoking Day, it’s always a challenge to come up with a fresh, motivating theme – but with ‘Take the Leap’ we’ve done it!

2012 is the year of activity, with the Olympics in London and football events like Euro 2012. It’s a great opportunity to help and support smokers to quit smoking and start a new healthy lifestyle.

It’s also a leap year so take advantage of a two week window to prepare your smokers for No Smoking Day – Wednesday 14 March. The theme strives to be empowering, supportive and positive. Our research with smokers has given this image a big thumbs-up. They find the image inspires them to take control of their lives. The happiness of quitting smoking also comes across very strongly. This year, we have created double-sided posters so you decide which side is best for your displays and activities. You could feature both!

The idea of leaping towards a smokefree future is achievable. We can all do that and we are hoping to see some leapfrogging events in March!

As usual, we have produced a range of posters, leaflets and promotional material such as fuzzy bugs, money boxes, teddy bears and the wealth/health wheel and many more. These are all to help you have the best No Smoking Day ever! You can buy all the materials through the No Smoking Day website and there are helpful tips and advice on how to organise an event for your target audience.

More exciting news, the No Smoking Day charity has merged with the British Heart Foundation making the campaign bigger and better. By joining forces, the No Smoking Day campaign will be enhanced and extend its reach – helping more people to quit – while strengthening the policy and lobbying work of the BHF.

Lastly, don’t forget to sign up for our e-newsletter so you get the latest on the campaign, and why not become a fan of our Facebook and Twitter pages. Have a great campaign!

www.nosmokingday.org.uk